FremantleMedia’s high-octane entertainment format Master Athletes has been commissioned for a second series by Swedish national broadcaster SVT.
The format, which sees ultra-fit members of the public compete and endure a range of grueling fitness challenges in the bid for glory, has transformed sport into gripping prime time entertainment. The contestants form relationships and alliances as they live, eat, sleep, and train together. But in the end, only the strongest team will survive and go on to claim victory.
Series one of Master Athletes got off to a running start when it launched to a huge audience of 1.1m on SVT in August 2014. The format outperformed the channel’s slot average by +59%, making it number one in its time slot and Sweden’s highest rated summer entertainment launch for 3 years.
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