New York — Globecast announced that it has appointed sports business expert Rick Horrow as a key industry advisor on a consultancy basis. Horrow and his team will work with Globecast executive staff to identify unique content solutions, development and distribution opportunities, top business targets, and key media, technology, sports, and entertainment industry events, as well as facilitate overall strategic growth in the North American market and elsewhere.
Rick Horrow
Horrow is a noted sports business analyst, hosting a show on Universal Sports Network entitled Beyond the Medals: The Business of Sport. He also analyses sports industry news for Bloomberg, and CNBC, hosts weekly television segments on Comcast Sportsnet and a weekly show for Yahoo Sports Radio. Horrow has advised clients including all of the major sports leagues, dozens of individual teams, and numerous Fortune 500 companies. He holds a law degree from Harvard Law School. Horrow’s company, Horrow Sports Ventures, has orchestrated more than $13 bn worth of development deals involving sports teams, as well as performing arts groups and other urban infrastructure projects
Globecast’s Managing Director in the U.S. Eddie Ferraro said, “When you envision someone with comprehensive knowledge of the US sports industry, you automatically think of Rick Horrow. Rick has worked closely with teams in every major sports league and all major sports and entertainment content providers. He will be an integral part of our efforts to better familiarise the North American marketplace with the integrated media solutions on which customers on five continents around the globe have come to rely upon.”
“I am thrilled with this opportunity to align with Globecast and use my expertise to help expand their core business and brand,” Horrow said. “The appointment-viewing, must-see nature of live sports broadcasting will never change, even in this day of on-demand content and DVRs. My goal is to help Globecast become an essential part of the North American sports television and digital landscape – whether by managing live events or creating original content for leagues, teams, and related businesses. While I enjoy spending time in front of the camera, I derive just as much satisfaction being behind it, helping to shape the viewing experience for sports fans everywhere.”
