Global Agency has added another hit title to their international format slate that will be launched at DISCOP Istanbul. The ground – breaking format “It’s Showtime” will be a key title in Global Agency’s line-up.

It’s Showtime is a brand new reality singing format that searches for the ultimate lead singer across four different categories: Voice, Stage Performance, Song Selection and Styling. It is a daily strip, access prime entertainment show.

Izzet Pinto, the creator of the format and CEO of Global Agency, said, “We’re very proud to be bringing to DISCOP Istanbul another brand new hit which we believe will be a global sensation. The show is visually iconic and we are confident that it will be a huge hit with broadcasters and viewers in every territory. We aim to see the different versions of our format in at least 30 countries in two years.”