DeMente Criminal 

Miami, Florida – Cisneros Media Distribution (CMD), a global distributor of entertainment content, announced the signing of a deal with the Brazilian production company Intro Pictures, a.k.a. IoIo Filmes, for the rights to develop the format of DeMente Criminal (Criminal MasterMind), the intriguing TV series based on the bestselling book Sangre en el Divan (Blood on the Couch), written by the journalist Ybeyise Pacheco

“It’s a pleasure to have the opportunity to announce for the first time the production of a Cisneros Media Distribution format in Brazil”, boasted Marcello Coltro, EVP of Content Distribution for Cisneros Media. “We have confidence in the work of the production house IoIo, which is celebrating its 10 years in the industry, producing television series and films, even receiving a Festival de Cannes Award for Best Screenplay in 2006.”

IoIo will develop the story of DeMente Criminal for the Brazilian market in collaboration with this strategic partner Navajo Films, a production company based in Argentina. “We are always looking for ideas and stories that facilitate the independent production of top-quality original content for Brazil, and which is exportable to other regions,” stated Simoni de Mendonça, Commercial Manager of IoIo.

As for Lucas Vivo, President of Navajo Productions, he said, “In the case of Criminal DeMente, we believe that it’s a very interesting story that can easily be adapted for the TV audiences of Brazil, especially since we have found a real case with many similarities in Brazil that will only contribute to its appeal in the local market.”