Vachara Vaewuthinand, CEO of JSL Global Media Co. Ltd, said, “‘Upgrade’ is such a perfect format for mass Thai audiences – not only is it hugely entertaining but it also surprises people with the chance to improve their quality of life. These are key aspects for any local Thai broadcaster looking for success in terms of programming and image. We immediately saw a big opportunity in bringing Upgrade to Thailand and believe that this show will serve our group of companies, partners and audiences very well.”

Stéphane Bouillaud, Senior Vice President – Asia, of LEA, said, “Lagardère Entertainment Asia is so happy to pursue its development in South East Asia with Upgrade. We are delighted to work with Armoza formats, which possess rights of excellent TV programmes quite particularly adapted to our development areas. We wish and we are confident that this first acquisition is the beginning of a very long, fruitful and successful partnership.”

Avi Armoza, CEO of Armoza Formats, said, “Upgrade takes the simple idea that everyone has items that they want to upgrade and turns it in to a fun game show for all the family. The Asian market is a key region for us and we are thrilled to see Upgrade expand into this crucial area and to be creating new partnerships there.”