Armoza Formats announced 3 new territories in Asia for global hit format Upgrade. Creative content production company and part of JSL Global Media Group, Content LAB, have acquired the rights for Thailand, while Lagardere Entertainment Asia (LEA) has picked it up for Vietnam and Myanmar.
Upgrade has also recently finished airing its 3rd season on China’s CCTV2 to strong ratings, and has now aired successfully in 18 territories.
Created by Saar Brodsky, Rodrigo Gonzales and Gilli Golan and developed by Armoza Formats and Tanin Productions, Upgrade (30’) is the on-location reality game show that goes into people’s homes and offers them a chance to upgrade their personal items for brand new ones. Each home can wager their belongings against their trivia skills. If they answer correctly, their homes will be upgraded. But wrong answers mean the items they own will be taken away. Will the contestants be ready to be left without a dishwasher, TV, or laptop?