Maarten Meijs added, “It isn’t a show with an app, it’s a show that is an app. We have a lot experience with digital extensions, such as the multiplatform project Utopia, and What Do I Know?! which is offered with an integrated live play-along app. So we’re technically ready to launch the first game show in which the viewer, by using the special Big Picture app, is actually able to participate on the TV programme on-screen in real time and win big money.”

Einat Shamir, CEO of A Cappella said, “Talpa is highly experienced in successfully rolling out formats internationally, and is focused on connected formats and extending brands to other platforms. The Big Picture is a game changer and we believe this format will become the benchmark to how game shows will interact with their audiences wherever they might be. After all, the audience at home wants to be an active participant and influence what they watch on the screen in real time, and The Big Picture enhances the viewing habits of our audience, allowing its viewers to take home the cash prize from the comfort of their couch. We’re convinced our partnership aimed at taking The Big Picture all over the world will be a successful one.”