Amsterdam — At IBC 2014 Globecast is launching Media Factory, offering broadcasters and content providers a converged workflow to prepare and playout content, pulling together the company’s highly evolved global expertise across the content and channel preparation sectors
Globecast Media Factory Singapore MCR
The result of significant investment in its media management platform, Media Factory is part of Globecast’s ongoing wider media management strategy and allows the company to more efficiently support broadcasters, enabling better management and localisation of content for multiple delivery platforms and territories.
Media Factory goes beyond traditional media management, logistics and playout services. It replaces multiple, siloed operations, rationalising them to create a single, efficient process that handles everything from VoD preparation and content formatting through to creative services, quality control and compliance. Media Factory allows Globecast to pass on economies of scale to customers who also benefit from the greater flexibility and the ability to scale up and down as required.
Peter Elvidge, Head of Media Management, Globecast, said, “As the broadcast business becomes more fragmented, with more ways to consume content through more platforms and on more devices its critical to have the most efficient content preparation and publishing, not just to save cost, but also to minimise time to market and stay ahead of the competition. Our customers need to continue to serve audiences via traditional linear playout, but also reach audiences via VoD and catch-up services on conventional TV platforms and online. As a result the role of a service provider like ourselves has changed. Our business is now more about orchestrating content preparation rather than just playout and delivery.”
He continued, “Media Factory is about bringing tried and tested approaches from the world of industry and applying them to media management. This means our customers can still benefit from a specialist, premium service tailored to their needs, but one that is industrially efficient.”
Globecast’s Media Factory will leverage the company’s proven expertise in handling both linear broadcast and on-demand services.
