Global Agency’s daily cooking format Rivals-in-Law has been licensed by CTC Media to air on Domashny Channel. Since the format’s launch, channels in Kazakhstan, Macedonia, Ukraine and Middle East have all signed up for license deals.

Rivals-in-Law’s appeal lies in combining the relationship that drama viewers want from a reality entertainment show, with the practical take-home skills they’d expect from a cooking format. Every episode, a young wife, her mother-in-law and husband/son are introduced. The son must choose a favourite dish for them to prepare. Both women get to work in the studio kitchen under the watchful eye of a chef host, and age-old tensions are brought to boiling point in the process. The son must ultimately decide who cooked it best, and his dilemma is relatable for many audiences.