Petaling Jaya – TV3 humanitarian documentary series, Bersamamu, received its international premiere when it was screened at the 3rd Deauville Green Awards. The series was also nominated for Best Documentary Film, under the Corporate Sponsorship and Humanitarian Help category.
Bersamamu was shortlisted from a total of 250 entries from over 30 countries. The programme was screened to the public, press and panel of jury on June 17 at Cinéma Morny. One of the highest-rated programmes on TV3, the programme showcases the plight faced by less fortunate individuals and families plagued by poverty, chronic illnesses, abuse, and other ill-fated circumstances. The episode screened in Deauville is part of the “Penuhi Impian” series, where the programme fulfils the wish of 16-year-old Muhammad Amiruddin Abdullah diagnosed with neurofibroma, who harbours a dream of going to the Legoland Theme Park in Johor, Malaysia.
Bersamamu producer, Mazlin Nordin, viewed the international recognition achievement as her proudest achievement throughout her 23-year stint at TV3 and Primeworks Studios. She shared, “Producing Bersamamu is something I keep close to my heart, because even when the cameras stop rolling, our yearning to help still continues. We keep ourselves updated with the lives of the families, and offer support wherever we can. The Bersamamu team believes in lending a hand to help ease the burden, and that is the true beauty of working on this humanitarian programme.”
Deauvillle Green Awards, which ran from June 17 – 19, is an international film festival dedicated to corporate films, documentaries and public awareness campaigns that highlight the environment and sustainable development. Each year, the festival recognises a country committed to solving environmental issues. For its third edition this year, the focus was placed on Germany.
“It is the greatest honour for us to have our productions selected for international events, this time at the esteemed Deauville Green Awards in France. This achievement is all the more meaningful for TV3 as it coincides with the station’s 30th anniversary this year as well. We are grateful to have received the opportunity to participate in a platform that promotes environmental and social sustainability, a subject that we at Primeworks Studios are immensely passionate about. Bersamamu has been one of our most successful humanitarian projects and we are truly glad to have shared it with a global audience,” said Ahmad Izham Omar, Chief Executive Officer of TV Networks, Media Prima Berhad and Chief Executive Officer of Primeworks Studios.
