Globo’s traditional telenovelas, have just conquered a new market: Pakistan. In the agreement between the Brazilian broadcaster and the free-to-air channel Plus Max, which will be launched in the second semester, three big hits of Brazilian drama have been licensed. The Life We Lead, The Enchanted Tale, and India – A Love Story promise to enchant the Pakistani audience with their beautiful stories. Plus Max belongs to the “Business Recorder Group”, which owns a print newspaper and a news channel called “Aaj TV”.
Licensed to more than 70 countries, the moving The Life We Lead attained 24 rating points and a 52% share in Brazil, as it showed how the sisters deal with the tragedy and find paths which lead to happiness. In Portugal, on Globo’s basic channel, The Life we Lead was one of the most watched programmes on cable in the country. In Uruguay (Teledoce), Ecuador (Ecuavisa), and Costa Rica (Teletica), it was leader in its timeslot.
Another of Plus Max’s bets, The Enchanted Tale, tells the love story between the majestic Açucena (Bianca Bin, Passione) and the noble Jesuíno (Cauã Reymond,Brazil Avenue). In Brazil, it was aired at 6pm and attained an average of 30 rating points and a 55% share. In Portugal, the telenovela was aired on the Globo channel (basic) and was the most watched programme on cable in the country, reaching the mark of 165,000 viewers.
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