Zhang Yue, BesTV’s Executive Vice President and CEO said, “Children’s programming, always so popular among kids, is a great way to get their attention and acceptance. China has been pushing forward the combination of TV programmes and education curriculum. And BesTV is working hard on two fronts – online education and premium children’s shows. Suffice it to say that together with Sesame Workshop, we can not only provide more premium educational programmes but also set the stage for further cooperation in the future. Aside from the engaging and educational programmes, we are planning to add smart and interactive online programmes, which will constitute an integral part of a well-rounded and versatile living room entertainment centre.