Hong Kong – Turner International Asia Pacific announced on April 22 the appointment of Marianne Lee as Vice President – Content, General Entertainment, effective May 2.

In this role, she will define and execute content and channel strategy for Turner Broadcasting System Asia Pacific general entertainment brands. Her focus will include WarnerTV and two special interest brands, TCM Turner Classic Movies and truTV.

Marianne Lee

WarnerTV is a recent addition to Turner’s Asia Pacific stable of brands that makes a bold statement and demonstrates Turner’s commitment to general entertainment and to audiences that are passionate about great television. With WarnerTV, the Turner portfolio now includes news, kids and general entertainment genres.

Lee will report directly to Ricky Ow, President of Turner International Asia Pacific, who commented on the appointment saying: “We’re delighted to welcome Marianne to the team. With WarnerTV now a Turner brand, she arrives at a critical time to build on its existing number one ranking and to develop our entertainment brand bouquet even further. Under her leadership, we can look forward to Turner’s entertainment channels scaling greater heights of audience appeal and excitement, as well as more new offerings.”

Lee will relocate to Hong Kong from Singapore, where she was most recently Director of Programming and Acquisitions for Universal Networks International. There she was responsible for the overall programme strategy in Asia, including programme acquisitions, scheduling, format acquisitions and original productions.

Prior to Universal, Lee was Senior Director of Programming at Sony Pictures Television Networks, Asia, a company she was with for almost five years. This followed more than 10 years at Television Broadcasts Ltd in Hong Kong, where she garnered experience in ad sales, marketing and led the programme acquisition team.