MetraWeather’s CEO, Peter Lennox, added, “We are honoured to have been selected by one of the region’s flagship broadcasters. For the first time in Thailand 3D computer graphics, high resolution maps and weather modelling, have been combined to enable viewers in any Thai province to see tomorrow’s weather in detail. Channel 3 is to be commended for taking the lead in bringing the benefits of these powerful technologies to the people of Thailand.”

Channel 3 will use the new weather content across all its broadcast and online channels.

MetraWeather is the commercial arm of the Meteorological Service of New Zealand Ltd and provides weather presentation graphics and data management systems throughout Asia and around the globe. Clients include the BBC (UK & worldwide), TVB (Hong Kong), Phoenix (China), Dubai TV (UAE), NOS (Netherlands), MBN (Korea), The Nine Network (Australia) and TVNZ (New Zealand).