Launched at MIPCOM, Guys in Disguise (30’) is a surprise-filled comical dating show that puts the fun back in dating. A single girl will go on a date with two secret admirers, who have finally worked up the courage to reveal themselves to her! But in order for her to really see them, they must first be fully disguised!

Avi Armoza, CEO of Armoza Formats said, “Guys in Disguise is a brilliantly funny take on the dating genre – this format enables the participants to actually go on a date together, while still keeping the element of appearances hidden! It’s a comedic format that works to take people looking for love out of their comfort zone and we’re excited to be working on this with ProSieben and Endemol, who share our vision on Guys in Disguise.”