Grégory Samak, Director of Broadcasting and Programme Marketing, said: “This initiative is part of our global programming strategy which aims to boost the channel’s audience numbers. By moving the morning edition forward by two hours, the channel will be able to reach morning viewers in key countries for Euronews, including several where it is broadcast in the national language.”

“We expect these changes to increase our audience and awareness of the channel in these territories. This should help Euronews strengthen the pertinence of its news offering for these viewers and to be even more attractive to advertisers who already recognise our status as a global news media and the most-watched news channel in Europe,” he added.

These first two steps — the new on-air look in October and the earlier morning edition in April — will set the stage for the new programming strategy currently being developed which will be effective by the end of 2014, in conjunction with the inauguration of Euronews’ new headquarters, currently being built in Lyon.