So pay-TV penetration will rise from 58.5% in 2013 to 68.0% in 2020, adding 164 million subs to take the total to 648 million. Even more impressive is that digital pay-TV penetration will climb from 20.9% in 2010 on to 66.5% in 2020. Digital pay-TV subscribers will quadruple from 163 million in 2010 to 636 million by 2020.

Pay-TV revenues in Asia Pacific will be $46 billion in 2020; nearly double the 2010 figure. Digital pay-TV revenues will triple from $15 billion in 2010 to $46 billion in 2020.

China overtook Japan to become the most lucrative pay-TV market in 2011. India will take second place from 2019. Together China, India and Japan will account for two-thirds of the region’s $46 billion pay-TV revenues by 2020.

Pay-TV revenues will more than double in 10 countries (Bangladesh, India, Indonesia, Laos, Myanmar, Nepal, Pakistan, the Philippines, Thailand and Vietnam) between 2013 and 2020. However, revenues will fall in Hong Kong, and will increase by less than 10% in New Zealand, Singapore and South Korea.