CJ E&M announced on March 27 that Art Star Korea, a novel survival reality show featuring artists, will begin airing on the company’s premium lifestyle channel, StoryOn, starting March 30.

Hosted by Korean actress Jung Ryeo-won, contestants on Art Star Korea will be given unique challenges to create modern art. With “Art” designated as the keyword of the year, StoryOn will seek to discover and support up and coming artists who will lead the future of modern art in Asia. The final winner of Art Star Korea will receive KRW 100,000,000 (about US$90,000) and various other prizes including the chance to showcase his/her art at a private exhibition in a famous art gallery, support studying abroad, and more.