On the importance on social media to today’s television experience, Danny Keens, Director of Media Partnerships, Twitter Australia said the role of Twitter was to “aid in getting content distributed and discovered.” Keens also stated that the platform was ideally suited for this purpose because Twitter was “live”, where discussions happen in real time; “public”, with no filters or editing of comments; and, “conversational”, providing a means of having a two-way dialogue with audiences.

Rounding out the day, a high-profile roster of industry experts took to the stage in various panel discussions including Nick Chuah (Business Director, Asia, Videoplaza), Jean Huang Lundgren (Head of Video Partnerships, Greater China and South East Asia, YouTube), Steven Kopec (Director, Emerging Technology, Turner International Asia Pacific), Kenneth Lee (Director, Media Networks Technology, Asia, The Walt Disney Company (South East Asia), Tony McGinn (CEO, Movideo), Cameron Moore (CTO, Movideo), Nick Seckold (CEO, Mindshare Singapore), Shu Fen Lin (VP, Home Solutions, Starhub), Dennis Rose (SVP, Asia Pacific & Japan, Brightcove), David Simonsen (SVP, Business Development, HBO Asia), Elle Todd (Partner, Olswang Asia), Reuben Verghese (VP Asia, Accedo) and many more.