MP & Silva and Globo, the exclusive distributor of Campeonato Paulista and Brasileirao, announced that they extended their partnership for the distribution rights of Campeonato Brasileiro da Série A (also known as Brazilian League Série A or Brasileirão) and Campeonato Paulista in France, Germany, Holland, Belgium, Switzerland, Austria, Japan, Malaysia, Singapore, Indonesia, Thailand, Vietnam and Myanmar until 2015.
The new agreement builds on a long-term relationship that started in 2011, with MP & Silva distributing the package of Campeonato Paulista from January to April and Campeonato Brasileiro from May to December for the last three seasons.
The deal will cover all broadcast technologies and media platforms, including terrestrial free-to-air television (FTA), satellite and cable television, Internet protocol television (IPTV), closed circuit television, mobile television, mobile, internet, broadband television and video on demand by means of television and digital rights.
Carlo Pozzali, Founding Partner, MP & Silva, said: “The closer it gets to the FIFA World Cup 2014, everything around Brazilian football gets worldwide attention and appeal. MP & Silva has a profound understanding of the media markets in Europe and Asia and we are glad to use our network to gain increased audiences for the Brazilian football league internationally”.