Singapore – The 2013 Asia TV Forum & Market announced that its opening keynote speech will be delivered by Youku Tudou’s Chief Content Officer, Sunny Xiangyang Zhu. To be held on December 3, 2013, it will kick off a four-day conference programme at Marina Bay Sands Expo and Convention Centre in Singapore. ATF 2013 will be held in conjunction with ScreenSingapore 2013 for the second year running.

Previously the Chief Editor at Youku, China’s leading internet television and video company, Zhu was made Chief Content Officer earlier this year and therefore, responsible for all TV content matters on and, be it content acquisition, licensing, productions or investments. Zhu’s address – titled “Changing The Future of TV Content – Youku Tudou To Build Dreams, Create Awareness and Reward” – will cover updates, copyright and piracy issues as well as content strategy.