Cannes – At MIPCOM, NHK’s international distribution affiliate NHK Enterprises Inc. (NEP) and Thailand’s leading multimedia corporation MCOT Public Company Limited (MCOT) have signed a deal to license NHK’s science-entertainment format The New Anatomy Show,which was a big hit in Japan when it aired from 2007 to 2009 on NHK’s main channel, General TV.

The deal includes co-production of a Thai version. MCOT and NEP will develop the format for teenagers, and the one-hour Thai version will be aired weekly in primetime on MCOT’s free-to-air terrestrial channel Modernine from January 2014.

MCOT President, Dr. Anek Permvongseni said: “We’re thrilled to be able to collaborate with NHK Enterprises on The New Anatomy Show which is a high-quality edutainment programme. I am confident that the success of this programme will strengthen Modernine’s line-up for audiences, especially the teenage audience.”

NEP’s Senior Corporate Officer for International Sales, Fumio Narashima said: “I’m happy that we’re going ahead since the deal after three years of negotiations. I’m looking forward to seeing how the young audience in Thailand enjoys our programme.”