Manila – Global sports broadcaster beIN SPORT has announced the inaugural launch of two sports channels on the Philippines’ biggest cable television provider, SkyCable, highlighted by a strong line-up of stellar football and sports content in high-definition.

Filipino football fans can enjoy the first-ever 24-hour channel covering the Barclays Premier League in the Philippines on beIN SPORT 3 Premier League HD, in addition to compelling and premium LIVE content in the Italian Serie A, German Bundesliga and the French Ligue 1 amongst other top football leagues and Cup tournaments on beIN SPORT 2 HD.

Besides top football content, Filipino fans can look forward to other sports including International Baseball Federation events such as the Spanish Basketball League (Liga Endesa), events from the Olympic Council of Asia, and FIFA World Cup Qualifiers featuring top South American and European teams.

beIN SPORT 3 Premier League HD is the first ever 24-hour BPL-dedicated channel in Indonesia that offers round-the-clock coverage with nearly 1,600 hours of LIVE BPL programming each season. This includes up to 40 hours of LIVE programming each week, the weekly magazine show Premier League World, and the best pre-match coverage and post-game analysis with former BPL players and seasoned football presenter John Dykes. The channel also features other weekly preview and review shows and highlights from every round of the BPL.

beIN SPORT 2 HD will also feature LIVE matches from the BPL, Serie A, Bundesliga and French Ligue 1, in addition to events from the Olympic Council of Asia including the 17th Asian Games INCHEON 2014, ATP 250 tennis events, International Baseball Federation events such as the Baseball World Cup, the Italian Volleyball League, top rugby events in the RBS Six Nations, the Spanish Basketball League (Liga Endesa) and much, much more.

 beIN SPORT 1 HD will broadcast a stellar bouquet of LIVE football all year round. This includes LIVE coverage of the Italian Serie A, French Ligue 1, Major League Soccer (MLS), Football League Championship, major cup tournaments such as the Capital One Cup, Coppa Italia and the Coupe de la Ligue, National team friendlies, FIFA World Cup Qualifiers featuring top South American and European teams, the Brazil World Tour and football club content from Liverpool TV, Spurs TV and the Milan Channel.     

Said Nasser Al Khelaifi, Chairman of beIN SPORT Asia: “Asia is a very important market for beIN SPORT and we hope to continue the pace of expansion here with SkyCable, as we seek new opportunities for growth in the Philippines. The combination of top football content such as the Barclays Premier League, Italian Serie A, the French Ligue 1 and the German Bundesliga to our new channels in Asia will certainly increase the value of our customer proposition and extend further our portfolio of premium sports being broadcast in Asia.”

Andrea Radrizzani, MP & Silva Group CEO, said: “We are very excited with the pay-TV growth potential in the Philippines and we hope that the international sports content on beIN SPORT will intensify this process. We’re very pleased to partner the country’s leading cable television provider and we are heartened by their enthusiasm to showcase beIN SPORT’s high-quality sports programming. MP & Silva has developed a strong expertise and leadership in the Asian market, and we are confident the channel brand will enjoy significant growth in the Philippines.”

Claudia Suarez, SKYCable Corporation Programming Head, said: “We are thrilled to partner with beIN SPORT, and are delighted to have such a compelling bouquet of football content under one channel brand. The popularity of football and the BPL continues to grow and our goal is to serve football fans with the best high-definition coverage that pay-TV can provide.”

The launch of beIN SPORT in the Philippines extends the channel brand’s rapid expansion in Asia, following Indonesia’s successful kick-off in July, and lthe recent announcement to launch in Hong Kong on November 1, 2013. 

A third channel, beIN SPORT 1 HD, will be launched in the coming months.