Indian channel to offer 24-hour wedding reality content
Noida, India – Shagun TV, a new television channel headquartered in India’s capital, is set to offer 24-hour matrimonial reality content. This leverages on the Indian wedding market – valued at an estimated $38 billion a year and expected to grow 25-30% annually, according to the Times Colonist.
The show is designed as a “pre-marriage therapy session,” said Anuranjan Jha, Shagun TV’s managing director. But its aim is not to create drama, but “to help in guiding how to lead a good life,” he said.
Shagun TV says its aim is to give middle-class Indians who want to be in the spotlight a platform. Couples shell out between $11,000 and $19,000 to showcase their multi-day wedding festivities on the channel — with the price depending on how many nights of the celebration they want aired, added the report.
- Meet the K-drama stars of the new series ‘Kairos’ on #TwitterBlueroom Live before its premiere 110 views | posted on October 23, 2020
- Netflix picks up Philippine adaptation of ‘Descendants of the Sun’ aired on GMA Network 63 views | posted on October 19, 2020
- BBC Studios, Bilibili sign new content sales and production agreement to bring the best of BBC to China 42 views | posted on October 19, 2020
- Netflix action-thriller ‘6 Underground’ becomes the first movie to receive a rebate for outsourcing its visual effects to Malaysia 41 views | posted on October 19, 2020
Asian Television Awards
- Asian Television Awards to hold its 25th awards ceremony in Phnom Penh, Cambodia by Monina Eugenio | posted on July 7, 2020
- Asian Television Awards broadcaster spotlight: Bangkok Broadcasting & T.V. Co., Ltd. by Monina Eugenio | posted on August 15, 2020