Judge Lea Salonga
Singing-reality competition The Voice of the Philippines, the Philippine adaptation of the global television franchise The Voice, continues to be one of Philippine television’s top-rating weekend programmes. Apart from getting high viewership levels weekly, it is also a consistent trending topic worldwide on micro-blogging site Twitter. The Voice of the Philippines debuted strongly with a national TV rating of 30.2% on June 15, 2013, based on data from Kantar Media.
ABS-CBN bagged the rights to localise the franchise from Talpa, which first introduced the format in Netherlands via The Voice of Holland. The show also assembled a credible panel of judges, referred to in the show as “coaches,” including Philippines’ biggest female popstar Sarah Geronimo, Filipino rock superstar Bamboo, international hip hop sensation and member of Grammy-award winning hip hop group Black Eyed Peas Apl de Ap, and Tony-award winning Broadway star Lea Salonga. It is also seen across other territories via ABS-CBN Global’s The Filipino Channel (TFC).
“The world knows that Filipinos are the best singers in the world so I think the country really deserves The Voice of the Philippines. With the lineup of coaches that the show has, it’s going to be of international standards,” said Philibert Braat, international consultant for franchise-owner Talpa.