“More than ever before, Television has become an interactive medium in which the audience has a role in driving the storytelling, participating as a fan and engaging in community and sponsorship activities,” said Schwartz. Added Shapiro, “We’re proud to celebrate the talent that’s driving these Emmy-worthy experiences in Interactive Media, and are grateful to our colleagues at the Television Academy for recognising and honoring these achievements.” 

The winners will be presented with their Emmys during the Creative Arts Emmy Awards on September 15, 2013.