According to ABS-CBNnews.com, KidZania, an interactive family edutainment theme park which resembles a city, will be opening a new facility at the Bonifacio Global City in Taguig. Currently available in 13 locations across ten different countries, KidZania is slated to open by November 2014. The theme park is franchised by Play Innovations Inc., which is under ABS-CBN Corporation.
Children aged 4 to 14 can independently explore over 100 role-playing activities in this kid-sized city, depending on their interests. They can run the city as pilots, police officers, chefs, news anchors, firemen, doctors or bankers, among others. Through its hyper-real, role-playing activities, children can learn about various careers and later on, the concept of managing money. Children who work in KidZania earn KidZos, their local currency, which they can either save in banks or spend for other activities in the city.
“In KidZania, we really believe in the power of role-playing,” said Play Innovations Inc. President and Chief Executive Officer, and governor of KidZania Maricel Pangilinan-Arenas during a press conference in Makati City. “Our vision is to really ignite the hearts and minds of children everywhere, empowering them to believe that they can actually contribute, get actively involved in creating a better world,” she added.