ZeeQ, India’s first edutainment channel, has partnered with BBC Worldwide to bring BBC’s preschool brand, CBeebies, to preschoolers in India.

With this license agreement, ZeeQ’s audiences will be able to watch popular series aimed at preschoolers aged zero to three such as Teletubbies, 3rd & Bird and Charlie and Lola. The programme time band is set to launch in July.

Commenting on the partnership, Subhadarshi Tripathy, Business Head, ZeeQ, said, “We are very happy to partner with BBC. ZeeQ is committed to the positive development of children and ZeeQ’s ethos of ‘what is right for the child’ gels well with CBeebies’ philosophy of providing clean and safe content to the child”.