Separately, DNA India reports that according to Alok Aggarwal, chief executive officer, Zee News, broadcasters had agreed to the terms on ad duration in the licensing condition but it has not been implemented in the last almost two decades. The report adds that TRAI had sought comments from consumer groups, cable operators, broadcasters and other stakeholders on the issue of restricting ad duration on channels on August 27 last year. In response, 24 stakeholders sent their comments which includes just one consumer group — Consumer VOICE — while there are 13 individual broadcasters and their associations, five cable operators and five individuals. Out of these five, two again are associated with cable operators.