Hong Kong – Fashion One has announced its first over-the-top (OTT) service deal in Asia with Toggle, MediaCorp’s personal entertainment service in Singapore. The channel is available for the first time in Singapore on multiple devices with an uninterrupted and engaging viewing experience to subscribers.
The international television network caters to the country’s online female audience, covering the very latest fashion, entertainment, and lifestyle news, profiles of A-list celebrities, luxury brands, holiday destinations and red carpet events. It also delivers a line-up of original programming from reality shows and documentaries, to beauty tips and street styling. All of these can now be viewed on Toggle online, on iPads and iPhones. The app for connected TVs and Android devices will be available soon.
Fashion One’s CEO, Ashley Jordan, said, “We are happy to launch the service with MediaCorp’s Toggle which allows our subscribers to choose where and how they want to consume our programmes. With our full multi-screen rights on all contents on the channel, Fashion One will continue reaching out to more female viewers in the world and giving them an enhanced, comprehensive and engaging viewing experience with our new expanded suite of services.”
“Toggle is proud to be the first in Singapore to offer Fashion One and make it available on multi-screens. We kickstart the partnership with two original programmes Eco Fashion Season 2 and Kick Up Your Heels. Eco Fashion is a groundbreaking docu-series that will take you on a mind-opening journey into the realm of environmentally sustainable fashion while Kick Up Your Heels is a sexy, fun lifestyle series that brings the high-heeled workout phenomenon right into the living rooms. Viewers also get to enjoy an on-going fashion news series Fashion Frontline and lifestyle series on Yoga, Health and Well-being,” said Julian Lit, Vice President of Programming & Marketing, OTT.