CNN International has created a series of integrated sponsorship billboards for Samsung Mobile that showcases its new Galaxy Note 8.0 around the network’s News Stream programme. The new product integration concept, a first for the network, debuted on May 27. In collaboration with Samsung Mobile, they were conceptualised and executed by CNN Ad Sales’ in-house creative production unit, Turner Commercial Productions.

William Hsu, Vice President, News Advertising Sales, CNN International Asia Pacific, said, “This new campaign delivers Samsung Mobile a significant branded presence alongside CNN’s award-winning content. Samsung Mobile has partnered with us for more than a decade and we’re delighted to further extend our relationship with them through this exciting and innovative new campaign.”