“Keshet International has been very successful in Europe and the US and it is only natural for us to enter the fast-growing Asian Market. The equation for a successful show is having a great format, strong broadcaster and talented local creator/producer. Our aim is to implement this formula in as many markets as possible. We see a show like Prisoners of War working in Hebrew, English, Russian and more – so why not find local partners for a Mandarin, Korean or Japanese to cater to Asian audiences? For Asia, we know that a popular lead actor will have an even stronger pull, and we are currently in the midst of discussion to develop an Asian adaptation of Prisoners of War, possibly one that will cast a popular Korean actor in the leading role,” said Alon Shtruzman, Managing Director of Keshet International.