Pay-TV revenues in Asia Pacific will be US$12 billion higher in 2018 (US$43.9 billion total) than in 2012, according to a report from Digital TV Research. It also estimates that pay-TV revenues (subscriptions and on-demand) will grow by US$2.1 billion in 2013 to US$33.9 billion.

Simon Murray, the author of the report, said, “China overtook Japan to become the most lucrative pay-TV market in 2012. Pay-TV revenues will more than double in five countries [Indonesia (tripling), Pakistan, the Philippines, Thailand and Vietnam] between 2012 and 2018, but will fall in Hong Kong and South Korea.”

The Asia Pacific region is undergoing a rapid digital TV conversion that will see penetration increase by 440 million homes between 2012 and 2018 – of which, 128 million will come from DTT. The number of analogue terrestrial homes, however, will fall by 204 million.