The ABU TV Market Forum, organised by the Asia-Pacific Broadcasting Union (ABU), saw more than 100 broadcasters and content specialists representing 40 countries come together in Kuala Lumpur last week to set out a blueprint for a Pan-Asia Pacific content market. Called the ABU TV Program Market, the event is set to take place from 2014.

ABU Secretary-General Javad Mottaghi said he was pleased with the level of engagement and support from all the stakeholders for a regional market and that the Forum proved to be a very effective platform to harness ABU members’ and partners’ experience in such a venture.

“This diversity, innovation and cooperative spirit of mutual help which has sustained the ABU for nearly 50 years will underpin and sustain a Pan-Asian TV Market into the foreseeable future”, Dr. Mottaghi added.