Beijing – Modelling agency, Elite World (Elite), has teamed up with Metan Development Group (Metan) to launch the search for China’s freshest new face in modeling. Elite and Metan will co-produce a 12-part, reality competition series China’s Elite Model, scheduled to debut in 2013.

Each episode will focus on a different aspect of the industry, from what it takes to be an Elite model, to the criteria in the selection process, scouting in Beijing and Shanghai as well as the Southern, Western and Northern regions of China featuring intensive training sessions in New York and Elite’s Paris headquarters. Episodes 11 and 12 will feature LIVE one-hour episodes: the Elite Model Look China Final and the Elite Model Look World Final, when the 2013 Winner will be crowned.

With participants from 70 different countries, Elite’s annual international model search culminates with the World Final, to find the next “It Girl” in modeling. In 2013, for the sixth consecutive year in China, the Elite Model Look World Final will be broadcasted globally.