Cannes – Major companies and household names from the film and internet world lined up last week alongside their television counterparts for one of the biggest MIPCOMs ever. MIPCOM 2012 cemented a coming together of all sectors of the entertainment business and showed an appetite for developing international deals. The market also welcomed a stellar line-up of keynotes, speakers and stars.

According to Reed MIDEM, some 12,900 delegates from 104 countries, including 4,400 buyers, negotiated and networked their way throughout the event. Of those buyers, over 500 were making dedicated VOD acquisitions.

There were significant increases in the number of companies attending from Latin America (+36%), China (116 companies, +30%), South Korea (119 companies, +12%) and Country of Honour Canada (252 companies, +11%). In addition, the number of U.S. companies in Cannes rose 11%, with all the major U.S. studios in town, including a debut appearance from DreamWorks, represented by DreamWorks Animation and Classics.

Film names cross to TV

In a competitive market, an increasing number of production companies are hiring A-list names to create original programming. Meanwhile, many companies came to MIPCOM with talent, big name producers or show reels, as a sign of their commitment to their programmes and to international buyers.

Attending his first MIPCOM, iconic independent film producer/distributor Harvey Weinstein unveiled The Weinstein Company’s plans to expand in television production and distribution with the likes of epic drama series Marco Polo, reality series Supermarket Superstars and documentary series Seal Team Six. Weinstein also unveiled a new initiative – the World Dance Awards – a LIVE TV show conceived by dancing wizard Michael Flatley.

Like Harvey Weinstein, Oscar-winning writer/director Jane Campion is more used to attending the Cannes Film Festival. So 2012 was her debut appearance at MIPCOM to discuss her first foray into television via drama series Top of the Lake, starring Elisabeth Moss, Peter Mullan and Holly Hunter.

But perhaps the show that really emphasises the blurring of lines between film, television and web-based companies is House of Cards. The re-make of the classic 1990 British mini-series features film and theatre giant Kevin Spacey and Robin Wright, and is directed by David Fincher.