Cannes – Former FremantleMedia Asia CEO Patrick Schult has launched Media-Stable Pte Ltd, a formats distribution company focused on Japanese formats and television programming as well as original content tailored for the Asian market.

As its first move, Media-Stable has formed a capital alliance with Japanese entertainment production company BIG FACE Co. Ltd, a Japanese pioneer of cross-media content whose programming includes a variety of primetime series, documentaries, sports, and specials. One of BIG FACE’s titles to be handled by Media-Stable is the popular Japanese game show NumerOn.

“BIG FACE expands the conventional realm of media, creating synergy between vast arrays of media platforms,” said Schult in a statement. “Their television series Numer0n is a model case. While this show is being broadcasted on Fuji Television, the brand is being developed as an international programme format with Asia as its beach head, and it extends to a self-developed smart phone app boasting a maximum second position in the App Store free app ranking.”

Shingo Ishiyama, head of production and board director for BIG FACE, will extend his role and jointly serve on the Media-Stable board. Ishiyama previously worked with Schult as FremantleMedia Japan’s executive representative.

The new partnership will geographically extend the scope of business for BIG FACE in the areas of television production, rights license management, smart phone app development/distribution, web development and event management.