Paris – Pierre Karl Péladeau, President & CEO, Québecor Inc., Quebecor Media Inc. and Sun Media Corporation; and Wade Oosterman, President, Bell Mobility and Residential Services, and Chief Brand Officer, Bell Canada; will deliver keynote addresses as part of the Canada Country of Honour tribute presented by MIPCOM. This is in partnership with the Canada Media Fund (CMF) and Telefilm Canada.

On October 8, Karl Péladeau will unveil his views on how to ensure the success of TV programming in the global digital market context. A year after spearheading the acquisition of Sun Media Corporation in 1998, he was named President and CEO of Quebecor.

The following day, Oosterman will expand on Bell’s “Pick a screen and fill it with goodness” market position and the company’s commitment to deliver the best content across all screens – TV, laptop, smartphone and tablet.