According to the research agency, across the Asia-Pacific region, video viewing penetration ranged from 66.9 percent in Indonesia to a high of 89.8 percent in Vietnam, as both broadband access and content availability factored into online video viewing adoption.

Vietnam (89.8 percent reach), Hong Kong (88.7 percent reach), Singapore (84.5 percent reach), Japan (83.7 percent reach) and New Zealand (83.4 percent reach) all saw online video penetration exceed the global average.