SBS has launched two new digital music radio stations—SBS PopDesi and SBS PopAraby—targeted at Australia’s growing multicultural youth market. SBS PopDesi offers the latest Bollywood hits and Bhangra tracks, while SBS PopAraby brings the very best of Arabic pop to Australian audiences.

This new launch follows the huge success of SBS’s first digital radio station for multicultural Australians, SBS PopAsia, which currently receives 250,000 streaming requests per month and has 41,000 “Likes”, making it the most popular Australian digital radio station on Facebook.

SBS PopDesi, SBS PopAraby and SBS PopAsia are all available on digital radio, online and via dedicated mobile apps.