Shanghai – STAR China Media Ltd and Puji Capital Limited have entered a joint venture partnership for the investment and development of international TV content for the STAR platform in China and other investment opportunities. The joint venture is to be named Puji Star Media Co., Ltd., based in Shanghai, China.

This venture between the two companies will invest in opportunities to enhance the profile and value chain of STAR China in China as well as worldwide. Content will be tailored accordingly for the local Chinese viewers on STAR TV’s platform including various types of content made for TV and produced for the Chinese market.