Paris – Nancy Dubuc, President and General Manager, HISTORY and Lifetime Networks; and Mark Burnett, President, One Three Media, will deliver Media Mastermind keynote addresses at MIPCOM 2012, organised by Reed MIDEM in Cannes from October 8-11.

HISTORY is now available in over 150 countries, reaching more than 300 million households in 37 languages. According to Reed MIDEM, it is also the top cable network in A25-54 in the US and the number one factual brand in all key demographics to date. Dubuc has also spearheaded the resurgence of Lifetime Networks as a premiere entertainment brand, introducing an iconic new look and tagline “Your life. Your time.” while expanding its original programming to ratings success with movies, dramas and unscripted series.