“Next-generation set-top boxes, which include OTT delivery, provide satellite pay-TV platforms a means through which to deliver ‘true’ VoD services,” said Dimitri Buchs, Consultant at Euroconsult. “As a consequence, these boxes allow them to compete more directly with cable and IPTV service providers on that front. Terrestrial service providers have been able to provide ‘true’ VoD services for several years now. Apart from the competitive advantage, the roll-out of next-generation set-top boxes is also likely to limit the move from linear pay-TV subscriptions to TV and video services received via OTT.”