Los Angeles – This year’s Nickelodeon Kids’ Choice Awards introduced a new award category – Favorite Asian Act. Hosted by international superstar Will Smith, the awards were broadcast LIVE from Los Angeles where kids’ top choices in TV, movies, music and sports were revealed.

Filipino singing sensation Charice captured the inaugural Favorite Asian Act Award over some of the region’s hottest music stars including Korea’s global girl group Wonder Girls, Agnes Monica of Indonesia, and Yuna of Malaysia.  

“Millions of Charice’s fans voted online, on mobile, on Facebook and on Twitter, showing us not only how popular she is across Asia, but also how active Nickelodeon’s audience in Asia is online,” said Syahrizan Mansor, Senior Director, Programming & On-Air, Nickelodeon SEA. 

Nickelodeon upped the digital presence of the 25th Annual Kids’ Choice Awards across a variety of platforms that included cross-platform interactive experiences, before, during and after the actual show, on Nickelodeon websites, Twitter, Facebook, and mobile and iOS devices.