Chelsea Football Club’s official local websites in Thailand and China have achieved impressive statistics, accumulating more than a quarter of a million visitors since their launch by Goal TV in April this year. On top of that, the Thai and Chinese-language websites receive an average of over 400,000 page views per month each. Content is chosen by local editors to ensure the sites provide Chelsea news relevant to the region. Fans in the region can also interact with other supporters through social networking sites, such as Facebook in Thailand and RenRen in China.