BIG STREET, the OOH business of Reliance Broadcast Network Limited has launched its OOH inventory on the newly commissioned Delhi Airport Metro Express (DAME) line. The first of its kind Airport Metro Express in the country, DAME launched its commercial operations on February 23 between Indira Gandhi International Airport and New Delhi Station. The company unveiled a Pepsi branded train on the DAME. The branding covers both sides of the train as well as the doors, showcasing images of eight famous cricketers – MS Dhoni, Virat Kohi, Robin Peterson. Tillakaratne Dilshan, Virender Sehwag, Suresh Raina and Harbhajan Singh. The campaign will run for more than a month.
Ad – Before Content
Related Articles
- QYOU Media India collaborates with Toonz Media to launch Q Toonz
- Insight TV partners with China’s CGTN and JOIIN on Sweet Planet series
- Golden Boy renewed for Season 3, now sold to over 120 territories worldwide
- Tiny Desk Concerts Come to NHK WORLD-JAPAN
- BBC Strikes Deal with Amazon Music to Bring BBC Podcasts to Amazon Music Listeners Globally for the First Time
- AIB members elect new Executive Committee