Los Angeles – E! Entertainment Television and Virgin Produced, the new production arm of Richard Branson’s Virgin Group, have forged a multiyear first-look development deal in which E! will have exclusive rights to all Virgin Produced reality series development. Virgin Produced is led by Branson appointed CEO Jason Felts and chief creative officer Justin Berfield. Virgin Produced serves as the film and television development, packaging and production arm of the Virgin Group. With an equal focus on television and film, Virgin Produced has gained traction on the film front with a multi-year joint venture with Relativity Media. The company plan to produce 2-3 films a year through the Relativity partnership. The partnership with E! marks the first move made by Virgin in television.