Mumbai – BIG CBS Networks Pvt. Ltd., an equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, announced the launch of its first premium English general entertainment television channel, BIG CBS Prime. Marking history with revolutionary content, the Channel went on air on 29 November 2010 and will be beamed across the Indian sub-continent. BIG CBS Prime will feature America’s top rated television shows from CBS Studios international, with the USP of airing almost concurrent to the US, delivering its promise of the latest, freshest and hottest shows. Delivering more hours of fresh programming and less repeats, with 37 hours of original programming each week, BIG CBS Prime will feature hit shows like NCIS, Survivor, acclaimed Late Show with David Letterman which will air within 24 hours of airing in the US, the newest American cop drama Blue Bloods, critically acclaimed legal drama The Good Wife, Hollywood magazine shows like Entertainment Tonight and The Insider, the all time favourite Frasier and the fast paced forensic investigators drama CSI: Crime Scene Investigation. Commenting on the strategic business plans of BIG CBS Networks, Tarun Katial, CEO, Reliance Broadcast Network Limited said, “The launch of BIG CBS Prime is the first step towards addressing the current need gaps of Indian viewers for internationally acclaimed quality programming. BIG CBS Networks aims to address current gaps felt by the Indian viewers for fresh international programming. With the current time lag between the US and India premiers of shows ranging 9 months or more and minimal content exclusivity, the appeal of current programmes and networks offering this genre of programmes is limited. As a result of this, the English programming as a category is highly under-developed. With our exclusive range of programming mix, BIG CBS is uniquely posed to grow the size of this market.” Ensuring optimal reach at launch of its first channel, BIG CBS Networks has entered into strategic alliances with leading MSOs – Reliance BIG TV, Digicable, Den Networks and Hathway leveraging their pan-India footprint to ramp-up the network’s reach. It has recently also inked distribution deals with InCable, Airtel DTH and 7Star taking total reach to 20 mn households across India. The Channel will also be available on AsiaSat3S, the most widely reached satellite platform across Asia and Australia. As part of BIG CBS Networks’ plans to offer a prolific programming mix, it has signed strategic deals with Sony Pictures and NBC Universal for exclusive access to a library of hit Hollywood movies to beef up its weekend movie programming. The Company is also in talks with other international studios to acquire a slate of hit Hollywood films.
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