It’s been 27 years since Big Bird first visited China and now he’s back with two new Muppet friends—Elmo and Lily! The trio of feathered and furry characters joined Sesame Workshop, the nonprofit educational organization behind Sesame Street, Shanghai Toonmax Media Co. Ltd., a wholly-owned subsidiary of Shanghai Media Group, and MSD, a global leader in developing innovative health solutions, to celebrate the launch of Sesame Street’s Big Bird Looks at the World. The new daily TV series will debut on Ha Ha Channel on Dec 22 at 5:30pm. Sesame Street’s Big Bird Looks at the World, targeting 3-7 years old,fosters children’s natural curiosity about nature and science and encourages hands-on exploration as a great way to learn. Each episode is triggered by a question that the Muppet characters have when they notice something about the world around them (e.g., “Where does the sun go at night?” “What are seashells?”). Within each episode, two live-action films provide in-depth information and real-world visuals. One of these live action films features a hands-on activity that relates to the question raised. A second live action film presents additional information and insight on the topic at hand. These segments are designed to extend the science knowledge and to bring it to life. “Sesame Workshop has had a proud history of serving the needs of children globally since 1969 and in China since 1983 when Big Bird first visited,” said Gary E. Knell, President and CEO of Sesame Workshop. “Toonmax, being committed to building a premier educational preschool brand, and MSD, investing in Chinese children’s growth and well-being, are exceptional partners. Sesame Street’s Big Bird Looks at the World serves as a positive example of what can be accomplished with successful people-to-people exchanges. While our cultures may be diverse, we’ve both gained incredible insight and friendship through sharing ideas and experiences for Sesame Street.” The 52 x 11-minute series in Chinese Mandarin, is made possible through the support of MSD. Michel Vounatsos, Senior Vice President of Merck and President of MSD China said, “MSD is committed to working with Chinese authorities and partners to improve people’s health and quality of life. Merck Foundation has been working with Sesame Workshop for many years worldwide. I believe with this new series launching on the Ha Ha Channel of Toonmax of Shanghai Media Group, we will continue to bring premier preschool education to Chinese families and help benefit the growth and well-being of Chinese children.”