Singapore – The 11th edition of the Asia Television Forum (ATF) is witnessing positive growth in the Asian TV content market, presenting a record number of 13 pavilions, including four new pavilions from China (2 groups), Finland and Japan. Returning pavilions are France, Italy, South Korea (2 groups), Malaysia, Singapore, Spain and Taiwan. Besides an increase in the number of pavilions, the market will also see an approximate 14 percent increase in seller companies and 18 percent in buyer participation. In general, ATF is projected to see an increase of 15 percent in overall participation. An expected 150 companies will be breaking waves into ATF for first time. New programmes will be launched at ATF 2010 by international and regional companies, an indication of the significance of the market on the global platform. Companies including Australian Broadcasting Corporation (ABC), IMC Vision, Telemundo Internacional, Zee Entertainment Enterprises, and Zodiak Rights will be presenting new offerings at the market. Co-production activities and collaboration between international companies are also on the rise. An example is the joint-venture between A&E Television Networks (AETN) and ASTRO ALL ASIA NETWORKS plc to form AETN All Asia Networks. Original productions from this joint-venture will be available at ATF. “The programmes that we co-produced with Singapore’s Media Development Authority and Malaysia National Film Development include a few Asian history and crime series such as Hidden Cities, Crime Investigation Asia and The Maguindanao Massacre,” said Ling Sze Gan, regional director, content sales – Asia Pacific, AETN. ATF 2010 will be co-located alongside the Singapore Toys, Games and Comic Convention (STGCC), and the two will overlap for a day (10 December). In conjunction with this co-location, the ATF conference will feature an animation panel and Superpitch, as well as a licensing panel. The animation conference track will focus on developments, trends, processes and financing of animation projects, while the licensing panel will provide insight into the important details and challenges of licensing in the industry.
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